We’ve been supporting clients from a wide variety of sectors for over 25 years, so we really understand that every project is different and needs an individual approach. Our MD, Joanne, has seen it all in her decades in the event industry and brings bucket loads of experience and energy to every assignment. We can be as involved as you need, supporting from the sidelines or at the heart of the event, handling it all. Our services cover just finding venues for events or accommodation (a free service, by the way), to taking the entire project off your hands and coordinating and directing the whole show. We pride ourselves in going the extra mile for every client, every time.


From booking a hotel in your home town to running a week-long incentive trip in Timbuktu (although we believe Bali is more popular), we can do it all. Creating a programme, booking speakers, arranging travel, roping in local experts, building an exhibition, creating marketing material, suggesting leisure activities, sourcing translators – we think you get the picture.


Wherever you’re going in the world, on a budget or first class, our extensive knowledge of locations and brands means we can source the perfect venue for your event or trip. Site visits, contract negotiation, room allocation management – leave it all to us. And, of course, venue finding is a free service, so your budget may stretch to that luxury hotel after all.


Want something a bit different? Bored of death by PowerPoint? We have amazing ideas to bring to your event and can help create, design, market and deliver a truly memorable experience. We’ll source top tech, flowers, feathers, magicians, celebrities or whatever’s required to bring your event to life. And, of course, we can even do the post-event evaluation to present to the board and keep the boss happy.


To complement our event management services, we work closely with a handful of venues to coordinate their complete event offering. This involves us managing initial enquiries right through to event feedback, on behalf of the venue. We know these partners inside out, so you can be assured that, if you find yourselves working with us via this route, you’ll get the absolute best out of us and your chosen site.


We can help book the perfect hotel for your requirements, anywhere in the world, however many rooms you need, in however many sites, to fit whatever budget you have. We can get the best deals, negotiate contracts and manage room allocations. Delegates can book themselves via a website link we’ll provide, or we can manage the whole process for them. And you never know, we might even be able to secure an upgrade for the event organiser!


For years, our clients have trusted us with travel requirements for large groups or just a single big cheese. For a taxi to the airport or 1000 clients on luxury coaches, our experience and professionalism mean that every delegate will feel completely taken care of. We’ll put reliable and thorough arrangements in place with our trusted suppliers to ensure a smooth trip every time.

The conference was a genuinely huge success with an unprecedented amount of positive feedback from delegates. I think this was largely down to the meticulous planning, together with the on-day experience from the very attentive professional staff at the ICC but I also must say a huge thank you to JP Events who were the glue that bound the whole conference together making this a seamless two day event. To say we only had just over two months to organise this, the end result was just brilliant with their assistance and support throughout.

Vivienne McMillan, Assistant to Neil Mesher, Managing Director, Philips Healthcare

JP Events has worked with the Museums Association for the last 18 years offering their venue finding service assisting with our Annual conference which moves throughout the UK. The hotel accommodation booking service for delegates, staff and exhibitors alike is unparalleled and seamless for our delegates who have built up a relationship with them over the years. I cannot fault the service they provide.

Lorraine O’Leary, Museums Association
The ICC have worked with Joanne Penney owner of JP Events for a number of years, JP Events provides a bespoke solution for customers to deliver excellence in conferencing by having its own established relationships with its service partners in finding the right venue and that most important hotel bedroom for delegates. Our partnership approach has resulted in business for the ICC and Birmingham across corporate and association conferences such as: Museums Association, Philips Healthcare to name but a few.
Linda Best, Account Director, The ICC
I have known Joanne Penney Managing Director from JP Events for over 15 years. During my roles as Regional Director of Sales for Malmaison (10 years) and City Inn Hotels (7 years), Joanne and her team worked closely with both of my sales teams, instinctively matching space to client. Joanne has a keen understanding of the clients specific needs and her ability to match client to venue is second to none. I am delighted to be able to continue to work with her and JP Events following her move to Leeds.
John Morrison, Sales Consultant, D&D London & The New Ellington Leeds

I have known Joanne for the best part of 20 years and, despite being a competitor, has always been the consummate professional. Her no nonsense and honest approach is refreshing for this industry and sadly seldom seen. As chair of the Boutique Agency section of the HBAA – (Hotel Booking Agents Association) and seeing a number of agencies on a regular basis, I would rate JP Event as one of the very best. I would recommend anyone to use Joanne in any aspect of business.

Guy Mason, Managing Director, Brief2Event
I have used JP Events since joining M&G Investments 4 years ago and only have praise for the agency. Having used other larger venue finding agencies in the past it was refreshing to find that you could always get hold of your contact and that there weren’t endless forms and processes to go through when submitting a request. Joanne and her team go above and beyond for their clients and take time to learn the nature of your business and the subsequent venue requirements making it a very personalised service. I would highly recommend JP Events.
Kathryn Lewis, Senior UK Event Manager, M&G Marketing | M&G Retail
JP Events have built up a sound understanding of our business and our conference needs over the last 15 years. The service is highly professional and extremely effective.
Jeremy Hall, Managing Director, IRM UK Strategic IT Training Ltd