We all love a reward, and incentive travel is a great way to motivate your team and boost productivity. Our clients have entrusted us with their reward schemes for years, and there’s hardly a destination left that we haven’t explored, or activity that we haven’t tried. Individuals or groups will have their dreams realised when you leave the planning, booking and operational details to us.


We’ll help pull together itineraries to energise, excite or pamper – or all of these! From leaving their front door to returning home, we’ll give your successful teams a truly incredible experience, with every moment carefully planned and executed.


Perhaps a Caribbean fantasy is more than your organisation can afford? Don’t worry, we can make your delegates feel just as appreciated closer to home and with limited finances. It’s all about going the extra mile – and that’s second nature to us.


We know that each brief and every situation is different so we’ll listen carefully to your requests and deliver options that are custom-fitted to your personal requirements. From site inspections and contract negotiation, to transport and excursions, whatever your team wants, they’ll get.


We have dependable partners all over the globe to guarantee a high level of service wherever you or your delegates choose to go. We’ve helped make our clients’ incentive programmes world class, just give us a try and you’ll see!

The conference was a genuinely huge success with an unprecedented amount of positive feedback from delegates. I think this was largely down to the meticulous planning, together with the on-day experience from the very attentive professional staff at the ICC but I also must say a huge thank you to JP Events who were the glue that bound the whole conference together making this a seamless two day event. To say we only had just over two months to organise this, the end result was just brilliant with their assistance and support throughout.

Vivienne McMillan, Assistant to Neil Mesher, Managing Director, Philips Healthcare

JP Events has worked with the Museums Association for the last 18 years offering their venue finding service assisting with our Annual conference which moves throughout the UK. The hotel accommodation booking service for delegates, staff and exhibitors alike is unparalleled and seamless for our delegates who have built up a relationship with them over the years. I cannot fault the service they provide.

Lorraine O’Leary, Museums Association
The ICC have worked with Joanne Penney owner of JP Events for a number of years, JP Events provides a bespoke solution for customers to deliver excellence in conferencing by having its own established relationships with its service partners in finding the right venue and that most important hotel bedroom for delegates. Our partnership approach has resulted in business for the ICC and Birmingham across corporate and association conferences such as: Museums Association, Philips Healthcare to name but a few.
Linda Best, Account Director, The ICC
I have known Joanne Penney Managing Director from JP Events for over 15 years. During my roles as Regional Director of Sales for Malmaison (10 years) and City Inn Hotels (7 years), Joanne and her team worked closely with both of my sales teams, instinctively matching space to client. Joanne has a keen understanding of the clients specific needs and her ability to match client to venue is second to none. I am delighted to be able to continue to work with her and JP Events following her move to Leeds.
John Morrison, Sales Consultant, D&D London & The New Ellington Leeds

I have known Joanne for the best part of 20 years and, despite being a competitor, has always been the consummate professional. Her no nonsense and honest approach is refreshing for this industry and sadly seldom seen. As chair of the Boutique Agency section of the HBAA – (Hotel Booking Agents Association) and seeing a number of agencies on a regular basis, I would rate JP Event as one of the very best. I would recommend anyone to use Joanne in any aspect of business.

Guy Mason, Managing Director, Brief2Event
I have used JP Events since joining M&G Investments 4 years ago and only have praise for the agency. Having used other larger venue finding agencies in the past it was refreshing to find that you could always get hold of your contact and that there weren’t endless forms and processes to go through when submitting a request. Joanne and her team go above and beyond for their clients and take time to learn the nature of your business and the subsequent venue requirements making it a very personalised service. I would highly recommend JP Events.
Kathryn Lewis, Senior UK Event Manager, M&G Marketing | M&G Retail
JP Events have built up a sound understanding of our business and our conference needs over the last 15 years. The service is highly professional and extremely effective.
Jeremy Hall, Managing Director, IRM UK Strategic IT Training Ltd