In our 25 years in the business, we’ve been involved in just about every kind of event you can think of; large and small, indoor and outdoor, on site and international, budget and lavish. What’s our favourite sort? The sort that leave your delegates talking about it for months and earn you a pat on the back from management. If you’re a novice organiser, we’ll help with all the decisions and every stage of planning. If you’re an old hand, you’ll have loads of ideas to bring to the table that we can give life to. Any event, any situation, any requirement, any budget – we’ll be that extra team member to take the pressure off and deliver an amazing result.


A meeting for 2 or a conference for 2000, we can help with venue sourcing, transport, AV, supplementary gadgets, networking facilitation, budget management, registration, accommodation – the list goes on. Planning, on the day and post-event requirements can all be managed with as little or as much interaction from us as you like.


We love a good party and will create a buzz around your gathering, taking care of every detail from seating plans to table dressing. We can source venue and menu suggestions to suit every occasion, entertainment to amuse and room decoration to add glamour. Stuffy board dinner or outrageous celebration, we’ve created them all (but don’t blame us for your CEO’s dodgy dancing, not much we can do about that!).


We’re talking product launches, sponsored events, corporate days – in fact anything that needs huge amounts of planning and leaves no room for errors! We’re pretty good at pulling these off to make sure all the arrangements go smoothly and your clients are delighted. You’ll be surprised what lengths we’ll go to when sourcing the perfect prop and setting the perfect stage.


Expectations when it comes to corporate incentives are at an all-time high. Coming up with new ideas when everyone’s already been there and done that is tricky. We work with some fantastic partners around the world to ensure we can offer a truly unique and special experience. Challenge us to come up something wonderful to reward your team, even on a tight budget.


So everyone’s smashed their targets and the company is thriving? Or things are a bit lacklustre and need a pick-me-up? Celebrating or motivating, we’ll bring your team together to have fun and inspire each other. Sporting or leisure activities for learning, enjoyment and building team spirit – we’ll plan alongside you to make sure your objectives are fully realised, contributing to your organisation’s future success.

The conference was a genuinely huge success with an unprecedented amount of positive feedback from delegates. I think this was largely down to the meticulous planning, together with the on-day experience from the very attentive professional staff at the ICC but I also must say a huge thank you to JP Events who were the glue that bound the whole conference together making this a seamless two day event. To say we only had just over two months to organise this, the end result was just brilliant with their assistance and support throughout.

Vivienne McMillan, Assistant to Neil Mesher, Managing Director, Philips Healthcare

JP Events has worked with the Museums Association for the last 18 years offering their venue finding service assisting with our Annual conference which moves throughout the UK. The hotel accommodation booking service for delegates, staff and exhibitors alike is unparalleled and seamless for our delegates who have built up a relationship with them over the years. I cannot fault the service they provide.

Lorraine O’Leary, Museums Association
The ICC have worked with Joanne Penney owner of JP Events for a number of years, JP Events provides a bespoke solution for customers to deliver excellence in conferencing by having its own established relationships with its service partners in finding the right venue and that most important hotel bedroom for delegates. Our partnership approach has resulted in business for the ICC and Birmingham across corporate and association conferences such as: Museums Association, Philips Healthcare to name but a few.
Linda Best, Account Director, The ICC
I have known Joanne Penney Managing Director from JP Events for over 15 years. During my roles as Regional Director of Sales for Malmaison (10 years) and City Inn Hotels (7 years), Joanne and her team worked closely with both of my sales teams, instinctively matching space to client. Joanne has a keen understanding of the clients specific needs and her ability to match client to venue is second to none. I am delighted to be able to continue to work with her and JP Events following her move to Leeds.
John Morrison, Sales Consultant, D&D London & The New Ellington Leeds

I have known Joanne for the best part of 20 years and, despite being a competitor, has always been the consummate professional. Her no nonsense and honest approach is refreshing for this industry and sadly seldom seen. As chair of the Boutique Agency section of the HBAA – (Hotel Booking Agents Association) and seeing a number of agencies on a regular basis, I would rate JP Event as one of the very best. I would recommend anyone to use Joanne in any aspect of business.

Guy Mason, Managing Director, Brief2Event
I have used JP Events since joining M&G Investments 4 years ago and only have praise for the agency. Having used other larger venue finding agencies in the past it was refreshing to find that you could always get hold of your contact and that there weren’t endless forms and processes to go through when submitting a request. Joanne and her team go above and beyond for their clients and take time to learn the nature of your business and the subsequent venue requirements making it a very personalised service. I would highly recommend JP Events.
Kathryn Lewis, Senior UK Event Manager, M&G Marketing | M&G Retail
JP Events have built up a sound understanding of our business and our conference needs over the last 15 years. The service is highly professional and extremely effective.
Jeremy Hall, Managing Director, IRM UK Strategic IT Training Ltd